The Tassal Pure Salmon Story

If you've ever wondered about the aquaculture of salmon then we invite you to take the journey of the Tassal Pure Tasmania salmon.
Born in the sparkling highlands of Tasmania, follow the life of the Atlantic salmon from egg to plate.
See how the pristine environment coupled with modern, state of the art technology results in a product that is considered to be the world's best salmon.
The video clips are listed in sequential order so click here to start the journey. Each of the videos run for a few minutes.

Why Atlantic Salmon

Find out more about this wonderful species, regarded as the 'king of salmon'.





Freshwater Operations

This is where it all begins. Tasmania's highlands are the birthplace of the salmon, raised in water from sparkling highland streams. Watch this video to find out all about Tassal's fascinating hatchery operations.

Marine Operations

From the highlands the salmons' journey continues onto the pristine waters encircling the Tasmanian coast. Watch this video to learn about the careful and complex process of growing salmon once they reach the sea.

Processing

Salmon is one of the world's most popular fish and with its vibrantly coloured flesh, health giving nutrients & delicious taste it is no wonder why. Watch this video to find out how products such as smoked salmon are made.

 

 

Environment & Sustainability

The cool, clean waters of southern Tasmania is the perfect environment for the cultivation of Atlantic Salmon. Here the open sea rolls in from the Southern Ocean and mixes with the clear, fresh waters from the nearby snow capped mountains. These unpolluted waters have naturally high oxygen content and provide reliable current movement essential for maintaining fish health.

Environmental management strategies ensure that marine farms are operated in a sustainable manner with minimal impact on the environment. This includes consensus with the community on environmental standards and their effectiveness in protecting the integrity of the coastal waters of Tasmania for both aquaculture production and recreational pursuits.

As well as enjoying and protecting the wilderness and our environment, we have a duty to understand it so we can appreciate its role in our survival and in the survival of our salmon. The wilderness is the ultimate benchmark against which the effects human activities elsewhere can be measured - whether it is salmon farming or any other activity.

Frequently Asked Questions

What makes salmon flesh pink?

In the wild, crustaceans form part of the Atlantic salmons' natural diet. Contained in most crustaceans is a naturally occurring pigment called a carotenoid. This particular carotenoid is called astaxanthin and it is red in colour. Once this carotenoid has been digested by the salmon it imparts a pink colour to the flesh, and it is also what gives lobsters, prawns & crabs their red tint.

As farmed salmon are fed on pellets & not crustaceans, astaxanthin forms part the feed, along with fish meal, cereals, vitamins & minerals. Astaxanthin is also an antioxidant which is essential for the proper growth of the salmon.

Contrary to some incorrect reports farmed salmon is not injected with red dye to make the flesh pink.

Is there Mercury in farmed Atlantic salmon?

Mercury is a naturally occurring common element that is present in air, water & food. Fish absorb mercury from the waters in which they feed. When we eat fish we also absorb the mercury, however this does not pose a health risk when fish is eaten as part of a normal diet.

Mercury levels are known to be higher in large, predatory fish and it is recommended that these species are not consumed more than once a week by healthy adults & children and not at all by pregnant women1.

However salmon can be consumed in unrestricted quantities by adults & children including pregnant women.

Why do we need to farm fish?

Fish is becoming more popular with Australians regularly purchasing a wide variety of fish species for consumption. As demand increases this puts pressure on wild fish stocks. Aquaculture is a environmentally sound way to provide enough fish for consumption, without putting any pressure on wild fish stocks. In the future it is expected that most of our fish for consumption will originate from aquaculture.

 

1Better Health Channel website www.betterhealth.vic.gov.au - fact sheet on Mercury in fish. Department of Human Services, State of Victoria 2000/2004